Gorilla Campaign- Idea #1

1) the mountain of bottles

The sign in front could say something like: "It takes 700 years for one of these to begin to decompose in our land fills. Boycott the Bottle. www.vancouverontap.com"

Initiatives decided by the group

1) Design a cool carrier/fashion statement to hold tap water

2) Make tap water more accessible outdoors, in area's where our target group 'hang'.

3) Educate our group on the dangers of drinking bottled water and how it effects our environment through a Gorilla advertising campaign. 

More on this later.........

Facts on Water

In Canada local water supplies are inspected every day. 

Bottled water plants are inspected at three-year intervals!!

High-income households are more likely to drink bottled water than low-income.

The Canadian Dental Association discovers a correlation between an increase in cavity decay and a consumption of bottled water over tap water. ( Bottled water does not have fluoride in it)

Types of bottled water:

Mineral & Spring Water 

- not a public water supply

- comes from underground

- can't be altered with chemicals

- has a higher amount of dissolved mineral salts

Bottled Water

- can be from any source of water

- distilled, carbonated ect.

- Dasini and Aquafina are simply filtered municipal tap water

Artisian Water/Artesian Well Water

- bottled from a well that taps a confined aquifer. ( water with an underground layer of rock & sand)

Sparking Water

- carbonated water

Glacial Water

- sourced from a glacier

Natural Water

- water from a spring, mineral, artesian or well

- obtained by approved underground source

- not from a municipal or public water supply

- water is untreated other than by filtration

Purified Water

- distillation, de-ionization or reverse osmosis

- contains no more than 10mg/L of total dissolved solids

Vancouver On Tap- Project Brief

Our Product is Vancouver Municipal Water.

Emotions and initial thoughts on tap water: lets face it, people don't like the idea of drinking water from a tap. They prefer bottled water, because they feel it is cleaner and safer than drinking tap water. 

Target Market: Young, active people between the ages of 20-30.

This demographic is fun and outgoing. They play sports, ride bikes, go on hikes, go for drinks with friends. This market is also stylish and very concerned with their appearances, what their friends are wearing and doing. This group is very health conscious, and watches what they eat and drink carefully.

Winning Propositions, and attributes that set it apart: Water is free! By not buying bottled water you save money, and help keep our land fills clear of toxic plastic water bottles. Tap water is convenient. You find it at every sink in your house, every restaurant, every community center, basically anywhere there is a washroom or sink. Also water fountains in parks and schools. Our Vancouver tap water is actually very safe and clean to drink, and the good news is there's lots of it here!

Key Challenges, and Barriers to buying in: The public's perception of tap water is not very good. Most feel it's dirty or contaminated with chemicals. With breakouts of disease caused by unsafe drinking water in the past, it will be difficult to change peoples minds about this. Bottled water is not what it claims to be and we need to let people know! We need to educate them the pros and cons, then step back and let them make the right decision.

Project Goals: Get people to drink Vancouver tap water, and stop buying bottled water. Make it easy to get tap water on the go. Educate people on the dangers of drinking bottled water. Really speak to our target market in a voice they can understand.

Media: The sky's the limit! We will be focused on a more 'gorilla' type of campaign.

Tokyo Window Display

This window display is completely made up of paper! Origami on a whole nother level

It's really clever how they used the cut-out as the shadows on the people and the lettering.

For the very posh parents

Bloom is a company designing very contemporary, (very expensive), baby furniture. They've taken a very modern approach and looked at function vs. style. I think they have achieved that, it's just too bad you need to be a millionaire to afford any of their pieces.

This is a "rocker". Hmmm very different from the crayon coloured one my mother used on me and my brothers. Totally arrow dynamic and fashionable for any haute couture living room.

A highchair that looks like something out of The Jetsons family kitchen.

Don't forget a kiddy table. 
Perhaps IKea could do some nock-offs like this.

Leather Sculptures

Natalia Brilli is a fashion accessory designer with a passion for leather. Her pieces are so unique and could be used as coffee table art if you don't have the guts to wear them. 

I love the laptop case with the embossed keys in what looks like a very soft leather. Also the wallet with coins and credit cards on the outside....very cool. The leather looks so touchable you just want to run your fingers over it.

The Dear Head purse. Look at the detail in the leather. I wonder how she makes this.

These are hand bags. She calls these "Vanity".

Pineapple.
Not sure if the skate board is functional, but still a cool piece of art.

Not sure what this is or what it does, but interesting none the less.