Wednesday, November 12, 2008

Gorilla Campaign- Idea #2

The 'Bottled' Fountain


At first glance these look like thirst quenching filtered water taps. If you're on a jog or simply walking your dog, you definitely would stop at one of these for a sip. The catch is once you get closer and read the label you discover this is actually Vancouver Municipal Tap water. This also shows the ridiculous fact that companies like Dasani and Aquafina are selling us our own tap water at a 500 times mark-up! 

The label would read something like this:
"25% of bottled water is just filtered tap water. Vancouver's tap water is some of the cleanest drinking water in the world. Boycott the Bottle www.vancouverontap.com"

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