Orange Saves the Day

So Tony and I are running with the idea that Orange can be a supper hero. We want to show case the Orange in different scenarios and have "real" teens using an orange to save their day. This way teens can relate to these characters better than a superhero like "Orange-man". We want to speak to them as though we are their friends, not a parent or cheesy "hero". 

The idea is we will create an interactive environment that is fun and will position orange as the coolest fruit out there. 

Everything takes place in a small town....(could be your town)...Orangeville. The user will be able to navigate through this town and go to different buildings/sites. Each site will have a number of scenarios or stories, the user gets to choose how to use an orange to save them self from the situation.